Case study #1 Example | Topics and Well Written Essays - 750 words

#1 - Case Study Example Basing on the company’s experience and an interview with one of the workers at the customer service center of Nike Inc, the paper examines the process of customer service within the company. Creation of strong brand equity has over the past four decades become major strengths for the enterprise. The structure and emphasis within the business ensure that the customer get the concept of the idea behind the brand and want to have a connection with the name. After identifying the importance of customer experience, the company is making major steps towards the creation of a competitive advantage. It is believed that seventy percent of purchasing trends and purchasing experiences among customers are a result of clients feeling regarding their treatment. The availability of strong competing brands like Addidas and Puma has led to the realization of the importance of handling customer experience within the company. Since customers are aware of the availability of strong brands competing with Nike, they enjoy the luxury of demanding better services and better treatment while their complaints are being resolved. Because customer brand experience directly correlates with the exper ience enjoyed by the client, ensuring an existence of authentic customer engagements before and after completion of a sale is essential (Frisch, 2009). The approach needs requires a personal commitment with the client throughout the period to ensure any needs or requirements of the client are handled. As Nike company operations involves engaging in direct contact with customers, the company emphasizes on the importance of customer interaction through these processes throughout its retailers worldwide. The organization has consequently created loyalty programs among customers to ensure continuous interactions with customers that in return lead to the development of customer experience. The company’s

Mechanism and the Rationality of Human Behaviour and Mind Essay

Mechanism and the Rationality of Human Behaviour and Mind - Essay Example In B. Jack Copeland’s paper entitled, Narrow versus Wide Mechanism: Including a Re-examination of Turing’s Views on the Mind-Machine Issue (Copeland, 2000), he examines the previous work by Alan Turing on the similarities between his Turing Machine and its similarities to the human brain. Also, the misinterpretations of Turing’s ideas by other theorists were presented in the paper, as well as other theories that either support or debunk them. On the other hand, the rationality of human behaviour in terms of choices and the products of such in the eyes of economists, behavioural analysts and social scientists were presented by Herbert A. Simon in his paper entitled, Bounded Rationality in Social Science: Today and Tomorrow (Simon, 2000). Changes in the trends concerning human choices over several decades as the effect of evolving cultures and ideas was explained and mulled over by seeing human behaviour as the result of decisions, along with theories and models th at could possibly explain why recurrences are possible in places where people are expected to be thinking differently from one another. The first paper is Copeland’s views on the connection between the human mind and Alan Turing’s computing machines, as well as the views of narrow and wide mechanisms’ school of thought. ... can do numerous tasks at the same time, several connections were made: The theory of mechanism is that the human body is made up of several parts that function as a whole, and much like machines such as clocks, each part has the task of contributing to the movement of the body. However, the human body is capable of self-repair and movement afterwards, while machines such as clocks do not have such capacity (Copeland, 2000, p. 6). The human mind and body are governed by sets of rules that allow it to move accordingly to what is needed, and that the selection of actions is determined by the pre-selected options in the mind, which are in the forms of memories. Much like in computers, problems are solvable only by what functions and options are available in their stored memories (Copeland, 2000, p. 8). Narrow mechanism believes that the mind is a machine that can be strictly simulated by a Turing machine, however, wide mechanism states that there is a strong possibility that although the human mind is indeed a machine, it cannot be imitated by a Turing machine thoroughly, thus dynamic and cognitive behavioural systems of the human mind cannot be calculated by the universal Turing machine (Copeland, 2000, p. 10). The creation of the computer was to make a machine capable of doing the computing work of hundreds to thousands of humans at the same time, proving the notion that similar to humans following a specific set of guidelines, logical computing machines when programmed with the appropriate procedures to do can also do anything that is within the set of instructions, making the process mechanical in nature (Copeland, 2000, pp. 13-14). However, several theorists proposed ideas that not all machines can be programmed to compute everything, and a time may come that some

Leadership and Steve Jobs Research Paper Example | Topics and Well Written Essays - 1500 words

Leadership and Steve Jobs - Research Paper Example During his stay at Apple, Steve Jobs was praised due to his ability to structure the strategies of the company and its goals into an appealing story. The ability was evident through his ability to structure a coherent and a highly compelling narrative that merged the mission and the values being pursued, which was a key theme as a strategy for Apple. Based on the storytelling abilities of Steve Jobs and the management of the company, the narratives have resulted in the development of highly effective marketing movements and campaigns. One of these marketing campaigns is the â€Å"think different† series of advertisements, which offered the company, a platform from which they could distinguish themselves from competing companies (Lashinsky & Burke, 2009). Through the storytelling and idea packaging abilities, Jobs was able to structure the visions of the company, about its products – in ways that different stakeholders could identify with. For example, Jobs projected the vision of developing user-friendly computers that would change the lives of people like the telephone and automobiles had done, which the company realized (Lashinsky & Burke, 2009). This characteristic is evidenced by the ability of a leader, to develop meanings around factors, forces and trends that are external to the business, and then utilise the knowledge to develop models and to formulate business strategies that differentiate the business from others. Following Steve Job’s ability to seize available and upcoming opportunities, Steve Jobs was able to align the Apple Company to the external environment of the organization to develop opportunities (Dalrymple, 2009). Following his outlook, Jobs was able to tell that the niche in the personal computing was not large enough for the company to exploit. Following the realization, Jobs was able to foresee the